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Campaign For
Bblunt
Campaign For Bblunt
The project aims to design Bblunt's social awareness campaign with the Indian Cancer Society to empower women and embrace their voices in their own definition of beauty by helping others.
Project Brief
Problem statement:
Our society easily judges women with unconventional hair. Short or bald hair on women is often seen as a sign of being a lesbian, slut, hippie, bi, or feminist. Hair is considered a woman's pride, but this isn't the case for cancer patients who lose their hair, affecting their self-confidence and self-image.
What?
B-Blunt is introducing a social awareness campaign in collaboration with the Indian Cancer Society. This campaign aims to help women embrace their voices and stand bold in their definition of beauty by helping others. The motive of this awareness campaign is to work together and make the world cancer-free. By asking people to come to Bblunt for their unique haircut and by donating 25% of their total bill towards cancer cure research.
For Whom? Who?
The client for this awareness campaign is B-blunt, where I'm working as a CSR head, collaborating with the Indian Cancer Society. We donate 25% of customer bills to cancer research. Targeting 20-25-year-olds, our goal is to empower women, encouraging them to be confident and carefree about their appearance while supporting cancer patients.
Campaign Poster Series
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