Motorola Mobility
As a creative designer at Motorola Mobility for nearly 3 years, I collaborated with cross-functional teams (product, social media, CRM) to create unified, distinctive designs.
My Roles
Product Designer Visual Designer
Design Researcher Leadership
Motion Designer
Goal
Led the CRM Global Design team and crafted compelling new product launch pages, boosting website efficiency by 10x. Designed engaging social media posts and seasonal campaigns. Enhanced customer relationships by creating user-friendly and visually appealing emails and notifications.
Design Tools
Adobe Creative Suite
Figma
Procreate
Project Categories
Project Overview
Sticker Pack Design
Engagement Post
Content Strategy
Goal:
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Enhance user engagement on Motorola's social media platforms.
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Develop innovative content strategies to drive brand awareness.
Key Accomplishments:
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Increased user engagement.
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Strategy adopted by leadership.
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Developed visuals for seasonal campaigns.
Scope:
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Collaborated with the Global Marketing team on social media initiatives.
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Created engaging visual content.
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Presented and implemented social media strategy recommendations to leadership.
Execution:
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Maintaining consistent brand language across a global audience.
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Staying ahead of evolving social media trends and best practices.
Selected
Social Media Post
Stickers
I implemented a unique content strategy that utilizes custom Instagram sticker packs for each product launch. This approach has proven effective in boosting engagement. I've also designed sticker packs for seasonal campaigns and Motorola edge devices. A few examples of my most popular Instagram sticker designs are displayed here.
Impact: Social Media
Increase in Social Media engagement through skillful designs and communication.
40%
Increase in Social Media followers by brand awareness through innovative content strategies.
25%
Achievements
FY2022 | Global CRM Team
MBG Team Excellence Award
Great teamwork is one of the key pillars of our culture. Thanks to your extraordinary efforts coming from you, this team conquered challenges and delivered results that significantly benefited our mobile business.
Thank you for being a critical pillar for us in managing the end-to-end creative development, and also ensuring that all requests are turned around within the due timelines...ALWAYS!
~Toron Sen
Global Digital and CRM Head
Innovation FY 2022/23 January | MBG Global Marketing
MBG Bravo Award
Shruti's impact as a Designer has been tremendous, managing projects from start to finish, and earning a reputation for delivering high-quality designs. Recently, she developed new components for our premium product launch pages, collaborating with other teams to ensure the live designs were accurate. Her willingness to learn and take up UX projects shows Shruti's desire to innovate. One of Shruti's most innovative ideas was to create sticker packs for social. Her winning idea demonstrated her ability to develop unique concepts that benefit our brand and enhance engagement.
~Amira Strobel
Key Learnings
Embracing Imperfection
Knowing that perfectionism isn't realistic in a fast-paced environment, I've embraced the importance of sharing work that isn't initially polished. This allows for iterative improvements and keeps projects moving forward.
The Art of Feedback
Working with different teams helped me learn how to give and get good feedback. These critique sessions were important for creating open communication and making designs better.
Cross-Functional Collaboration
The collaboration with diverse teams taught me the importance of clear communication, task distribution, and mutual respect. It's what allowed us to achieve excellent results within tight deadlines.
Adaptability in the Face of Change
Working on different projects with different teams meant things changed a lot. I learned to be flexible, handle uncertainty well, and switch gears quickly when needed.
What my mentor has to say
I have had the pleasure of working with Shruti as part of her internship at Motorola Mobility. Shruti is an extremely talented designer who is very creative, always thinking outside the box, and coming up with fresh, innovative work. Shruti’s drawing skills and unique approach to design gives her a competitive edge - she conceptualized and designed our highest-performing CRM this year, created many impactful social posts, and developed new UI designs for several product launches. Shruti is also skilled at communicating her ideas and has done a fantastic job presenting new concepts to upper management. Additionally, she works well within our team and always gives thoughtful feedback. It has been wonderful having her as a part of our team and I hope to continue working with her in the future.
Global Digital Design Manager at Motorola Mobility (a Lenovo Company)